Concept + Art Direction
Platinum Evara
2017
Platinum Evara is a leading platinum brand in India specializing in trousseau jewellery for the Indian brides of today. In 2017, a new season collection was launched and we were asked to launch it in the market with a range of visuals that denotes the essence of the brand - Minimalism and Wearability.
The main objective was to create consideration in the market as jewellery for the modern Indian bride that truly represents her versatile personality
A newlywed bride takes up different new roles and yet stays connected to her roots. She is versatile. She is fluid. She is soft. Yet she is strong.
Just like sand.
A metaphor for our brides as well as the essence of Evara.
