Proposed Identity Route
Team - Hessa Alhabbad, Ana Sofia, Monique Youngyen, Rosa Dam, Mo Zhou, Flavia Mazzoni
2020
Identity Design pitched to London College of Communication as a part of Collaborative unit at UAL.
The Design School Public Programme is an annual exhibition and series of events which takes over the galleries and other display spaces at LCC to showcase and celebrate the creativity and talent of Design School staff and students. The exhibition forms part of the London Design Festival and changes theme year on year.
DESIGN ACTION was 2020's theme and featured Design School research, knowledge exchange and various pedagogic project.
Detailed project here - Design Action '20 - Fission
The action of design is an intricate process, where every action sparks a new one, leading to new thoughts and ideas, and so on. Our research led us to draw analogies between design action and Nuclear Fission. The Fission concept speaks to the realisation that this process, like fission, is not linear but explores a lot of different directions, areas and disciplines before reaching the final result. The final design was a result of multiple rounds of experiments with wooden + Polystyrene balls and waste inks from LCC print workshops to produce dynamic series of pattern to reflect the evolving and ever-changing path of design research.
Visual Experiments
