Key Visuals + Design Language
Aviance.
Team: Krishnaa Gada, Aabhaas Sreshtha
2015
Aviance is a premium international beauty brand which was launching in the Indian market to provide a growing. To create its niche in the market, we were asked to develop a distinct visual language that would interpret the brand's high technology and expert-based beauty solutions to today's progressive woman.
After an exploring a number of routes, which were ending up looking similar to the standard beauty visuals saturating the market, we decided, instead, to highlight the unique bio-energised technology that Aviance uses to create their products. The resulting visuals were a holistic blend of science, nature and the premium aesthetics of the brand.
