Concept Development + Art Direction
Platinum Days of Love
Team: Nityasya Belapurkar
2019
Friendship should outlast other emotions in a couple’s relationship, but more often than not, it takes a backseat. On Friendship Day – an occasion where people and brands typically celebrate platonic friendship – we wanted to remind couples that they are #FriendsFirst.
Press: ET Brand Equity, Campaigns of the World, Business Standard, Campaign Brief Asia
We asked our followers in the days leading up to Friendship Day to share their love stories that have friendship at the core. With 500+ initial stories received, we turned them into 6 films, each one created and made live just 2 days after the initial #FriendsFirst story was received.